How we define brand
Brand is an overused term today, defined differently and meaning something unique to everyone. As a branding agency, we choose to define brand as a story – a story that creates an emotional connection. But, to tell a good story, you have to have a good story. And you have to know what your story means to your audience.
Branding is what we do, and we do it with strategy and creativity. We use a discovery process to help define and build your story by identifying your goals and visions, uncovering what makes your company unique, and by creating a profile of your ideal client (your audience).
And just like that, the story unfolds.
Brand Audit & Discovery Process
Brand Strategy & Positioning
Brand Messaging & Copywriting
Brand Style Guides
Brand Rollout Support
Social Media Consistency
Designated Brand Manager & Brand Strategist
One of our original and longest ongoing clients, 1 Source Services, pivoted their business model from commercial and residential real estate improvement and construction, to focus on real estate brokerage. The company’s owner loves the parable of the Third Mason and wanted to rename the company to reflect that. The question of how the story of the Third Mason relates to real estate and how will their audience would relate was paramount. As it turns out, it was an easy story to tell… Read More